NEWARK,
Ohio — There is no greater responsibility
for golf equipment manufacturers and distributors
than serving as a steward of the game of golf,
and to grow participation in the game. Welcoming
that responsibility, The GolfWorks — golf’s
largest and oldest component distributor still
under original ownership — is proud to
join the Arthur D. Little project in researching
how best to foster growth and encourage participation
in the game worldwide.
“One of the primary goals of the Arthur
D. Little Project is to better understand the
factors which
contribute to the retention or defection of golfers
from the game, and we applaud their efforts,” says
Al Bessin, co-CEO of The GolfWorks. “The
research that the Little Project is doing should
provide a better understand of the performance
characteristics and attitudes of high-handicap
and beginning golfers, and we want to strongly
support in effort that brings new people into
the game.”
The Arthur D. Little Project worked with The
Pinehurst Golf Institute for nine months and
refined a detailed questionnaire for collection
of the desired data. The University of North
Carolina has also assisted with the project,
and it is serving as the ‘neutral’ host
for analyzing survey answers. The questionnaire
is going out to as many golfers as possible of
every skill level, and will be posted for custom
clubmakers, component buyers and golfers at golfworks.com and other other golf-related sites through November
1st. The link http://ire.uncg.edu/surveys/gcourse.asp also goes directly to the questionnaire hosted
by UNC.
The Project’s other objectives include
identifying the distances golfers of varying
skill levels hit the ball using various clubs;
defining the psychological factors affected by
course design, hole lengths and other detracting
or attractive aspects associated with the game;
and developing models of truncated facilities
and experiment with these to determine their
effectiveness.
For more information on The GolfWorks or The
GolfWorks products, please call 800.848.8358
or visit golfworks.com.
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