NEWARK, Ohio — The golf industry’s most complete source for golf club components and custom fitting, The GolfWorks announces it has finalized an agreement with MRC Composite Products (MRCP) for the exclusive catalog distribution of the Diamana™ shaft line.
 
For more than 25 years, Mitsubishi Rayon Corporation (MRC) has produced high-quality graphite golf shafts for professional golfers, major golf club OEMs and amateur golfers around the globe. For Diamana, MRC has customized its resin formulas and fibers to create high-performance materials unavailable to other shaft manufacturers.

“We are excited about the opportunity to partner with The GolfWorks on our initial product launch in the United States,” says Mark Gunther, National Sales Director of MRCP, a wholly owned subsidiary of Tokyo-based Mitsubishi Rayon. “The time is right to increase our market presence and create a team of partners to launch our first-ever aftermarket shaft into the United States, and we are excited about the opportunity to have The GolfWorks as a partner on this initiative.”

The Diamana series is available in six weights and a variety of flexes each designed to meet the needs of even the most demanding player and is the perfect fit for the player looking to optimize the performance of today‚s oversized club heads and high performance golf balls. The Diamana Ultra Lightweight shafts weigh in at 53- and 63-grams and are an excellent choice for players with a smooth tempo who want maximum head speed off the tee and a little extra power through impact. The Diamana Midweight shafts (73- and 83-grams) offer a blend of power and stability and are an excellent fairway wood shaft for players using lighter driver shafts. At 93- and 103-grams, the Diamana Heavyweight shafts are designed for maximum stability and feature the lowest torques and heaviest weights in the Diamana series, an excellent choice for players who want a graphite shaft that approaches the weight of steel.

“We’re very excited to team up with MRC to offer the Diamana series to custom clubmakers,” says Britt Lindsey, vice president of technical services at The GolfWorks. “Mitsubishi Rayon is well-known in the industry for its make-it-from-scratch approach to golf shaft engineering. Not only does Mitsubishi manufacture the golf shaft, but they manufacture all the raw materials, including the monomer, acrylic fiber, carbon fiber, resin and prepreg. They have complete control over the entire process and can make any combination of resin and fiber required to optimize a shaft’s design and performance characteristics. This unique materials and manufacturing advantage makes the new Diamana a very exciting custom-fitting option for high-performance graphite shafts.”

The GolfWorks and MRCP are also pleased to announce the formation of the Key Account Program. This program will create a limited number, and exclusive network of professional and qualified partners to ensure the same level of effort is put into meeting customer demands as MRC puts into its finished products. For further information about the Key Account Program, please contact The GolfWorks‚ Account Executives Mark Masters or Kevin French at 1.800.877.4775 or MRCP’s National Sales Director at 760-929-0001. For more information on the Diamana graphite shafts or other GolfWorks products, please call 800.848.8358 or visit golfworks.com.