TEMECULA, Calif. — Built on ideas that are nothing short of revolutionary, world-renown golf club manufacturer Daiwa announces that its new OnOff and GIII products are now available through some of the finer retail golf shops around the United States.

Known for providing golfers with the ultimate experience in the game, ONOFF offers some of the most exciting equipment coming out of the Asian market, including bags, balls, apparel and a full line of golf clubs. OnOff clubs are designed to perform well for low- to high-handicap golfers, while the OnOff PLUS series is especially suited for better players. Similarly, the “G-Three” (GIII) golf clubs introduce a new level of technology and sophistication to the high-end golf market and is delivers ultimate performance to golfers with slower, more deliberate swings.

“We are very honored to bring Daiwa’s OnOff and GIII lines to the United States and Canada, and the the new philosophical and technological approaches introduced by Daiwa are guaranteed to produce some real excitement,” says Mike Matheny, president and CEO of Eastern Golf Company, the exclusive distributor of Daiwa’s ONOFF and GIII brands in North America. “For example, Daiwa’s OnOff features a total performance approach which incorporates a unique working relationship between the clubhead and the shaft in every club they build. They are committed to changing the way that golfers look at their equipment, not only as a means to an end, but as the end itself.”

Matheny explains that ONOFF targets younger golfers, but their products are played by all golfers who are looking to enhance their enjoyment of the game — and that’s the hot message from Daiwa, which has manufactured premium golf equipment for more than 35 years. Daiwa engineers realized that since golf is played on the ground, the earth is as much a part of the game as the equipment. Therefore, the golf club must be made to feel a part of the golfer’s body to complete the circle of man, nature, and equipment.

One of the new technologies introduced in the ONOFF series is the ONOFF Smooth Kick Shaft, a revolutionary carbon technique that surprised the golf industry. The Smooth Kick Shaft was developed to use a player’s own flexibility to produce an explosive and highly accurate impact. Wound with a tight geometrical pattern, the shaft is perfectly balanced and torque consistent from tip to butt. This shaft is not just intended to have great driving distance, but also to seek the best possible feel from the club. The shaft includes a tungsten filled tip to balance the club and provide an ideal swing weight for its player, particularly for iron clubs.

What the OnOff models delivers in creativity, Daiwa’s GIII (aka Grand Golf Gear) golf club series delivers in sophistication and advanced technology. The new GIII golf clubs enhance the golfer’s enjoyment of the game and provide a high-class image. The sleek, graceful look of the GIII series, as well as its sensual feel, is perfectly attuned with the quiet, flowing and emotional game of golf.

For more information on Daiwa’s ONOFF and GIII products, visit http://golf.daiwaseiko.co.jp/index.html. For a list of North American dealers, contact an Eastern Golf representative at 951.676.1943.