LOUISVILLE, Ky. — The largest international organization of golf equipment professionals, the Professional Clubmakers’ Society (PCS) has announced that Adam Barr, host of “What’s in the Bag?” on The Golf Channel, will be the keynote speaker at the 2008 PCS Golf Equipment Professional Technology Conference. Barr will speak to hundreds of golf equipment professionals attending the annual conference and exhibition on Saturday, January 12, 2008 at the Innisbrook Resort and Golf Club in Palm Harbor, Fla.

“We are honored to have Adam Barr speaking at our conference this year,” says Christon Clark, manager of finance and professional development for PCS. “Adam has an extensive background in the golf industry, along with a personality for television. We are confident that he will deliver both an informative and entertaining message to our ever-growing number of conference attendees.”

Barr’s primary topic of discussion will cover the future of golf equipment in light of the United States Golf Association (USGA) rulings on adjustability and grooves, with a secondary topic on growth opportunity for PCS golf equipment professionals through increased custom fittings. Along with hosting a hit show on The Golf Channel, Barr works as a reporter and analyst for “Golf Central”, The Golf Channel’s nightly news program, and he acts as the network’s senior correspondent for business and legal issues.

The 2008 PCS Golf Equipment Professional Technology Conference will feature trade show exhibits showcasing some of the golf equipment industry’s leading manufacturers; than 30 educational workshops and seminars; a skins-style golf tournament; and the annual PCS Awards Banquet to honor the 2008 Clubmaker of the Year nominees and winner, Top Shop awards and PCS Hall of Fame inductee. The conference will also provide a first-of-its-kind interactive experience with golf industry equipment manufacturers. During the Demo Day event, equipment vendors will be located across one of Innisbrook’s famed 18-hole golf courses, and PCS members will be able to play test new products on the course and visit with vendors

To learn more about the PCS or for membership information, visit www.pcsgep.org or call 800.548.6094.