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2004-11-08 - THE TOUR Championship Belongs to Rifle

TORRINGTON, Conn. — Winning the 2004 U.S. Open was huge. Winning the 2004 Masters showed dominance. In fact, premium Rifle shafts won more Majors this year than any other steel shaft manufacturer. Yet, as if to put an exclamation point to the entire 2004 season, Rifle shafts have now won THE TOUR Championship!

The PGA Tour’s best golfers came together this weekend at the East Lake Golf Club in Atlanta, and this year’s best of the best trusted Royal Precision — America’s first steel shaft manufacturer — and Rifle-branded steel shafts in his irons (2-9, PW, SW, LW) to win THE TOUR Championship.

But winning the $1.08 million purse was not the only success story. Rifle-branded steel shafts also helped this year’s champion to score 79.2 percent in Greens in Regulation (1st in the field) and match the lowest final round of any of the four TOUR Championships that have been held at the East Lake Golf Club. Rifle shafts also claimed three of the Top 10 money positions.
 
“The season has been one great victory after another for Rifle shafts and Royal Precision,” says John Lauchnor, president and CEO of Royal Precision. “Professional golfers hit a lot of golf clubs and experiment with hundreds of different steel shafts. So, it is particularly gratifying to see so many of the world’s best golfers turning to premium Rifle products for the performance and consistency they need to compete at the highest levels of the game.”

Unlike any other steel shaft on the market today, Rifle shafts combine four advanced technologies to provide unparalleled performance and consistency. Only Rifle steel shafts offer: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.

For more information on Royal Precision and Royal Precision products, visit the web site at http://royalprecision.com/.


Headquartered in Torrington, Connecticut, Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision's "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer's bag. Royal Precision is also a designer and distributor of Royal Grip® golf club grips offering a wide variety of standard and custom models, all of which feature durability and a distinctive feel and appearance. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
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