ROUND ROCK,
Texas — America’s leading manufacturer
of premium steel golf shafts, Royal Precision
has renewed its marketing and public relations
contract with Meng & Associates Inc., of Round Rock, Texas. Extending
their two-year partnership, Meng & Associates
will continue to provide marketing support,
web development and public relations services.
“We’re very excited to extend our
partnership with Royal Precision,” says
John Meng, president of Meng & Associates, “Royal
Precision has made some incredibly significant
contributions to the golf industry with a long
tradition of innovation. With engineering breakthroughs
such as Frequency Matching, patented internal ‘Rifling’ and
Stepless Design Technology, Royal Precision has
set very high benchmarks, and it’s a privilege
for us to work with them.”
Winner of the 2004 Masters, U.S. Open and The
Tour Championship, Royal Precision is one of
the world’s leading designers and manufacturers
of high-quality, innovative golf club shafts,
including the Rifle shaft which features Royal
Precision’s ‘Frequency Coefficient
Matching’ technology designed to provide
consistent flex characteristics to all the clubs
in a golfer’s bag. Royal Precision is also
a designer and distributor of Royal Grip® golf
club grips and Saber graphite shafts.
“Meng & Associates has become an important
part of our marketing communications efforts,
and John Meng’s team has helped us significantly
in developing our brands, executing an integrated
communications plan and providing valuable input
in our strategic planning,” says Ray Lucas,
vice president of sales and marketing for Royal
Precision. “We’re very satisfied
with their results and we plan to continue working
closely with them.”
Specializing in brand building and public relations
in the golf and outdoor industries, Meng & Associates
is a full-service marketing firm that has helped
several well-known golf equipment manufacturers
deliver their message directly to golfer and
custom clubmakers. As a part of that service,
Meng also founded the ClubmakingWIRE.com, the
industry’s only on-line news service solely
dedicated to the promotion of golf equipment.
Currently, ClubmakingWIRE receives a half million
hits every month from subscribers interested
in learning more about golf equipment and custom
fitting.
For more information on Meng & Associates,
visit www.mengassociates.com or www.clubmakingwire.com or
contact John Meng at 512-255.5626.
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