TORRINGTON, CONN. — America’s leading manufacturer of premium steel shafts, Royal Precision announces another milestone. The shaft brand that won more Majors on the PGA Tour in 2004 than any other steel shaft, Rifle is celebrating its 10th anniversary. To commemorate a ‘Decade of Real Steel,’ premium Rifle shafts will be showcased with marketing and public relations initiatives throughout 2005 as well as featured in special promotional offers by Rifle distributors.
 
“We’re very excited to celebrate a full decade of Rifle successes,” says John Lauchnor, president and CEO of Royal Precision. “According to the final computerized ranking for 2004, three of the Top Five players in the world play premium Rifle shafts, and it is very gratifying to see so many of the world’s best golfers turning to Rifle products for performance and consistency.”
 
Unlike any other steel shaft on the market today, Rifle shafts combine four advanced technologies to provide unparalleled performance and consistency. Only Rifle steel shafts offer: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.

For more than 80 years, many of golf's greatest players have trusted Royal Precision to provide Tour-quality shafts and grips–for good reason. Royal Precision premium shafts and grips have won every major U.S. championship, every major on the Senior and LPGA Tours, Player of the Year titles on every tour, multiple Vardon Trophies, and nine of the last 10 Orders of Merit.