 TORRINGTON,
Conn. — The leading name in premium steel
shafts, Rifle® kicked off its 10th anniversary
celebration for 2005 in the only appropriate
way…by winning the first event of the
2005 PGA season. Trusting Rifle-branded shafts
to provide key performance, consistency and
accuracy, this year’s champion played
Rifle Project X shafts in his irons and wedges
to win the Mercedes Championship at the Kapalua
Resort in Maui, Hawaii.
"
This is the third year in a row that Rifle Project
X shafts have won the Mercedes Championship,
and we’re very excited to begin our 10th-year
Rifle anniversary with a great victory,” says
John Lauchnor, president and CEO of Royal Precision. "The
Project X is an extremely sophisticated steel
shaft with each shaft in a set having a different
taper per inch for greater energy transfer to
the clubhead."
Designed and manufactured by Royal Precision
to incorporate four unique technologies, Rifle
Project X shafts are often considered the world’s
most advanced steel shaft because the shaft design
incorporates four unique technologies which have
proven to provide unparalleled performance and
consistency. Only Rifle steel shafts offer: Frequency
Matching that perfectly matches a set of clubs
through electronic calibration; Stepless Design
Technology that eliminates the energy-robbing ‘steps’ found
on most other steel shafts, and provides greater
accuracy and a smooth, yet solid, feel at impact;
Patented Internal ‘Rifling’ that
transfers energy more efficiently than other
steel shafts, reduces vibration and increases
distance; and advanced Flighted Technology that
features produces variable ball trajectories
for different clubs within a single set.
For 2005, Rifle branded steel shafts are celebrating
a decade of dominance among premium steel shafts.
The shaft brand that won more Majors on the PGA
Tour in 2004 than any other steel shaft is celebrating
its 10th anniversary with marketing initiatives
and special offers held throughout the year at
distributors worldwide.
For more information on the Rifle Project X steel
shafts or other Royal Precision products, call
800.811.2795 or visit royalprecision.com.
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