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2005-01-13 - Rifle Delivers Advanced Project X Steel in Woods

TORRINGTON, Conn. — America’s leading manufacturer of premium steel shafts, Royal Precision, announces the world’s most advanced steel shaft — the Rifle Project X™ — is now available in a wood shaft.

As an iron shaft, the Rifle Project X was a six-time winner on the PGA Tour in 2004, including the Masters. The sophisticated Rifle® design is well-known for its unique combination of multiple technologies to produce unparalleled steel shaft performance.

“Four of the world’s top six ranked golfers play premium Rifle shafts, and the brand’s continued success comes down to performance,” says John Lauchnor, president and CEO of Royal Precision. “The culmination of Royal Precision’s patented and innovative technologies, the Rifle Project X is the world’s most advanced steel shaft, and is well-known on professional tours for providing quick ball launch and a long, penetrating trajectory. We’re extremely excited to offer that same technology in a wood shaft.”

Unlike other steel shafts on the market today, Rifle shafts merge four distinct technologies for the ultimate in shaft performance. Frequency Matching perfectly matches a set of Project X clubs through electronic calibration, and Stepless Design Technology eliminates energy-robbing ‘steps’ and provides greater accuracy and a smooth, yet solid, feel at impact. Flighted Technology produces variable ball trajectories for different clubs within a single set, while Royal Precision’s patented Internal ‘Rifling’ efficiently transfers energy, reduces vibration and increases distance. In addition, the Rifle Project X offers the longest constant taper rate of any steel golf shaft, a design benefit that provides one of the industry’s highest levels of energy transfer to the ball at impact.  

For more than 80 years, many of golf’s greatest players have trusted Royal Precision to provide Tour-quality shafts – for good reason. Royal Precision premium shafts and grips have won every major U.S. championship, every major on the Senior and LPGA Tours, Player of the Year titles on every tour, multiple Vardon Trophies, and nine of the last 10 Orders of Merit.


Headquartered in Torrington, Connecticut, Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision's "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer's bag. Royal Precision is also a designer and distributor of Royal Grip® golf club grips offering a wide variety of standard and custom models, all of which feature durability and a distinctive feel and appearance. For more information, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
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