TORRINGTON, Conn. — Demonstrating consistency and unparalleled performance, premium Rifle Project X steel shafts won the FBR Open in Scottsdale, Ariz., and claimed their second West Coast Swing tournament victory this year. Along with the first-place victory, Rifle Project X shafts were played by three of the top six players earning the premium shafts two additional top money positions.
 
“We’re happy to begin the 2005 season so successfully,” says John Lauchnor, president and CEO of Royal Precision. “Rifle products are helping players achieve their goals. For decades, many of golf’s greatest players have placed their trust in Royal Precision. Providing such technologically advanced products, like the Rifle Project X, is why professional players continue to turn to Royal Precision for outstanding performance and winning results.”

Often considered the world’s most advanced steel shaft, Rifle Project X shafts incorporate four unique technologies to generate unparalleled performance and consistency. Only Rifle steel shafts offer: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates the energy-robbing ‘steps’ found on most other steel shafts, and provides greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that features produces variable ball trajectories for different clubs within a single set.

For 2005, Rifle branded steel shafts are celebrating a decade of dominance among premium steel shafts. The shaft brand that won more Majors on the PGA Tour in 2004 than any other steel shaft is celebrating its 10th anniversary with marketing initiatives and special offers held throughout the year at distributors worldwide.

For more information on the Rifle Project X steel shafts or other Royal Precision products, call 800.811.2795 or visit www.royalprecision.com.