 TORRINGTON,
Conn. — Further solidifying its position
as the America’s leading premium steel
shaft, Royal Precision’s Rifle Project
X shafts claimed victory this weekend at the
Chrysler Classic of Tucson and the WGC- Accenture
Match Play Championship. While the Rifle Project
X iron shafts have already enjoyed four victories
this year on the PGA Tour, this win was especially
rewarding with congratulations going to the
all-new Rifle Project X wood shaft which was
only introduced a few weeks ago.
“Consistency is key in every golfers game,” says
John Lauchnor, president and CEO of Royal Precision. “There
has never been a product that helps a player
maintain their highest level of consistency like
the Rifle Project X wood and iron shafts. Each
complex Rifle Project X shaft features a different
per-inch constant taper that provides greater
energy transfer to the ball at impact, and generates
optimum trajectory with unparalleled stability
and control.”
The unique qualities of Rifle shafts are achieved
by incorporating four different technologies,
making them unlike any other shaft on the market.
Only Rifle shafts offer: Frequency Matching that
perfectly matches a set of clubs through electronic
calibration; Stepless Design Technology that
eliminates energy-robbing ‘steps’ found
on most other steel shafts, providing greater
accuracy and a smooth, yet solid, feel at impact;
Patented Internal ‘Rifling’ that
transfers energy more efficiently than other
steel shafts, reduces vibration and increases
distance; and advanced Flighted Technology that
produces variable ball trajectories for different
clubs within a single set.
This year Rifle-branded steel shafts celebrate
a decade of dominance among premium steel shafts.
Winning more Majors on the PGA Tour in 2004 than
any other steel shaft, Rifle proudly announces
its 10th anniversary. Rifle will be offering
marketing incentives and special offers held
throughout 2005 at distributors worldwide to
commemorate this milestone.
For more information on the Rifle Project X steel
shafts or other Royal Precision products, please
call 800.811.2795 or visit www.royalprecision.com.
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