 TORRINGTON,
Conn. — As the Dubai Desert Classic celebrated
its 15th anniversary at the Emirates Golf Club,
home to the Middle East’s first grass
course, premium Rifle steel shafts were celebrating
their second consecutive win on the European
Tour. This week, the Dubai champion heated
up the course with Rifle Flighted shafts, finishing
with a 19-under 269 to win.
“Royal Precision is always striving to
produce the most technologically advanced shafts
available,
and the Rifle line is an excellent example of
our engineers’ dedication to superior performance,” says
John Lauchnor, president and CEO of Royal Precision. “The
winning Rifle Flighted shafts are the product
of a revolutionary concept developed through
exclusive ‘Flex Distribution Technology’ and
perfected on Tour. This unique shaft design gives
a golf club an exaggerated change in kick point
that manipulates ball flight. For example, long
irons assembled with Rifle Flighted shafts possess
a lower kick point for higher ball flight, easier
launch and greater distance, while short irons
offer a higher kick point for a lower trajectory,
greater accuracy and control.”
Often considered the world’s most advanced
steel shaft, Rifle shafts incorporate four unique
technologies to generate unparalleled performance
and consistency. Only Rifle steel shafts offer:
Frequency Matching that perfectly matches a set
of clubs through electronic calibration; Stepless
Design Technology that eliminates the energy-robbing ‘steps’ found
on most other steel shafts, and provides greater
accuracy and a smooth, yet solid, feel at impact;
Patented Internal ‘Rifling’ that
transfers energy more efficiently than other
steel shafts, reduces vibration and increases
distance; and advanced Flighted Technology that
features produces variable ball trajectories
for different clubs within a single set.
The Dubai Desert Classic is the second European
Tour win of the early 2005 season for Rifle shafts.
Last year, Rifle won more than 40 tournaments
internationally, including the Scottish Open,
Volvo PGA Championship, Deutsche Bank-SAP Open,
Telcom Italia Open, Heineken Classic and the
ANZ Championship.
For more information on the Rifle Project X steel
shafts or other Royal Precision products, please
call 800.811.2795 or visit www.royalprecision.com.
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