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2005-04-21 - World’s Top Players Favor Rifle Steel

TORRINGTON, Conn. — Following the excitement of the 2005  Masters, Rifle® shafts have once again been validated as the leading premium  steel shafts on the 2005 PGA Tour. Not only do Rifle steel shafts have more  victories this year on the PGA Tour than any other steel shafts, but —  according to the Official World Golf Ranking updated after the Masters — six  of the Top 10 ranked golfers in the world play Rifle shafts, including Rifle Project X, Rifle Flighted, and Rifle Lite.

The Official World Golf Ranking, which is  endorsed by the four Major championships and the six professional tours which  make up the International Federation of PGA Tours, is issued every Monday,  following the completion of the previous week’s tournaments from around the  world.

“ Clearly, the professional golfers who have achieved such  notable ranking by the Official World Golf Ranking are among the best in the  world, and it’s extremely rewarding to see them play Rifle steel shafts above  other products,” says John Lauchnor, president and CEO of Royal Precision.  “With our patented Rifling design, frequency coefficient matching and stepless  engineering, Rifle-branded shafts are the most sophisticated steel shafts on  the market, so it’s only fitting that the world’s best players play the  world’s most advanced steel shafts.”

Lauchnor explains that to produce  superior performance in each Rifle shaft, Royal Precision engineers  incorporate four unique technologies: Frequency Coefficient Matching that  perfectly matches a set of clubs through electronic calibration; Stepless  Design Technology that eliminates energy-robbing ‘steps’ found on most other  steel shafts, providing greater accuracy and a smooth, yet solid feel at  impact; Patented Internal ‘Rifling’ that transfers energy more efficiently  than other steel shafts, reduces vibration and increases distance; and  advanced Flighted Technology that produces variable ball trajectories for  different clubs within a single set.

For 2005, Rifle-branded steel  shafts are celebrating a decade of dominance among premium steel shafts. The  shaft brand that won more Majors on the PGA Tour in 2004 than any other steel  shaft is celebrating its 10th anniversary with marketing initiatives and  special offers held throughout the year at distributors worldwide. For more  information on the Rifle Project X steel shafts or other Royal Precision  products, please call 800.811.2795 or visit www.rifleshaft.com.


Headquartered in Torrington, Conn., Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision's "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer's bag. Royal Precision is also a designer and manufacturer of Saber graphite shafts and Royal Grip® golf club grips. For more information on Royal Precision products, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
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