 TORRINGTON,
Conn. — For the third consecutive year,
premium Rifle® shafts delivered a victory
in golf’s ancestral home, winning the
Barclays Scottish Open and earning this year’s
rookie champion a coveted position at St. Andrews
next week. The dramatic win was the seventh
on the year for the Rifle Project X shaft which
has received high praise among PGA pros, many
of whom recognize the Project X as the world’s
most advanced iron shaft.
“The Scottish Open is a great victory for
Rifle Project X shafts, and it clearly shows
how many
of the world’s best golfers prefer to play
premium products which incorporate state-of-the-art,
custom ball flight engineering compared to the
numerous steel shafts that still use 30-year-old,
stepped designs,” says John Lauchnor, president
and CEO of Royal Precision. “The sophisticated
Rifle® Project X is an incredibly advanced
blend of new technologies, and it is has an unmatched
reputation on professional tours for providing
quick ball launch and a long, penetrating trajectory.”
As the Rifle brand celebrates its 10th year on
Tour, the Project X has delivered an extremely
exciting 2005 PGA season, adds Lauchnor. The
Rifle Project X iron shaft was a six-time winner
on the PGA Tour last year, including the Masters.
With the PGA season at the half-way point for
2005, the Project X has already delivered seven
victories.
Often recognized for its innovative and patented
design, Rifle Project X shafts help players maintain
their highest level of consistency by using a
different per-inch constant taper that provides
greater energy transfer to the ball at impact
and optimum trajectory. In addition, the Project
X incorporates four unique technologies to generate
unparalleled performance. Only Rifle steel shafts
offer: Frequency Matching that perfectly matches
a set of clubs through electronic calibration;
Stepless Design Technology that eliminates the
energy-robbing ‘steps’ found on most
other steel shafts, and provides greater accuracy
and a smooth, yet solid, feel at impact; Patented
Internal ‘Rifling’ that transfers
energy more efficiently than other steel shafts,
reduces vibration and increases distance; and
advanced Flighted Technology that features produces
variable ball trajectories for different clubs
within a single set.
In 2005, Royal Precision also introduced an all-new
Project X wood shaft. Both Rifle Project X iron
and wood shafts are available in flexes 5.0,
5.5, 6.0, 6.5 and 7.0.
For more information on premium Rifle steel shafts
or other Royal Precision products, call 800.811.2795
or visit www.royalprecision.com.
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