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2005-07-20 - Rifle Gains 11th Win at B.C. Open

TORRINGTON, Conn. — America’s first steel shaft manufacturer, Royal Precision, showcased the real value of playing premium golf shafts by capturing victory at the B.C. Open, the 11th win of the PGA TOUR for Rifle-branded steel shafts. At the B.C. Open, premium Rifle iron shafts provided shot performance so consistent and accurate that they helped to set a new tournament record — 24-under 264 — and delivered the new champion his first PGA TOUR victory.

“The level of competition on the PGA Tour has never been closer than it is today, so it’s no surprise that many players are turning to premium equipment to gain a winning edge,” says John Lauchnor, president and CEO of Royal Precision. “Rifle shafts continue to deliver exceptionally high performance with a one-of-a-kind stepless design that provides each shaft with internal ‘rifling’ and a long, smooth, constant taper shape, instead of the periodic angled steps found in older steel shaft designs.”

Setting Rifle steel shafts apart from other steel shafts, only Rifle incorporates four unique technologies with every shaft: Frequency Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates energy-robbing ‘steps’ found on most other steel shafts, providing greater accuracy and a smooth, yet solid, feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that produces variable ball trajectories for different clubs within a single set.

Rifle-branded steel shafts have enjoyed an immensely successful history on Tour, including last year during which Rifle shafts won more Majors on the PGA Tour in 2004 than any other steel shaft. This year, Rifle is celebrating its ‘Decade of Dominance’ 10th anniversary among premium steel shafts, and is marking the anniversary with special offers and initiatives throughout the year at distributors worldwide.

For more information on the Rifle Project X steel shafts or other Royal Precision products, please call 800.811.2795 or visitwww.royalprecision.com.


Headquartered in Torrington, Conn., Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision's "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer's bag. Royal Precision is also a designer and manufacturer of Saber graphite shafts and Royal Grip® golf club grips. For more information on Royal Precision products, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
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