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2005-07-26 - Rifle Wins Players’ Championship of Europe

TORRINGTON, Conn. — Only two weeks after providing a ‘three-peat’ performance at the Scottish Open, premium Rifle steel shafts have won the Deutsche Bank Players’ Championship of Europe. This year’s Deutsche Bank champion, who also won this year’s New Zealand Open, played with irons fitted with Rifle steel shafts which feature golf’s premiere stepless technology and patented internal rifling.

“We’re enjoying tremendous success on the European Tour this year, and we’re very pleased to have earned the trust and confidence of professional players all around the world,”says John Lauchnor, president and CEO of Royal Precision. “Since its first introduction 10 years ago, Rifle’s stepless technology has truly revolutionized the way shaft designers think about performance, consistency and accuracy. The technology behind premium Rifle shafts has set a high benchmark and, while some steel shaft manufacturers continue to offer cheap ‘stepless’ imitations, none can offer the combined technology of Royal Precision’s patented internal rifling. After all, it’s what’s inside that counts.”

Unlike any other steel shaft on the market today, Royal Precision engineers incorporate four unique technologies that include Frequency Coefficient Matching that perfectly matches a set of clubs through electronic calibration; Stepless Design Technology that eliminates energy-robbing ‘steps’ found on most other steel shafts, providing greater accuracy and a smooth, yet solid feel at impact; Patented Internal ‘Rifling’ that transfers energy more efficiently than other steel shafts, reduces vibration and increases distance; and advanced Flighted Technology that produces variable ball trajectories for different clubs within a single set.

For more information on the premium Rifle steel shafts or other Royal Precision products, call 800.811.2795 or visit www.royalprecision.com.


Headquartered in Torrington, Conn., Royal Precision Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle shaft which features Royal Precision's "Frequency Coefficient Matching" technology designed to provide consistent flex characteristics to all the clubs in a golfer's bag. Royal Precision is also a designer and manufacturer of Saber graphite shafts and Royal Grip® golf club grips. For more information on Royal Precision products, call 800-811-2795 or visit the Royal Precision website at www.royalprecision.com.
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