TORRINGTON,
Conn. — Royal Precision Inc. today announced
the appointment of Christopher Johnston as
its new president and chief executive officer.
Formally the director, president and CEO of Royal
Associates Inc. — parent company of Royal
Precision — Johnston played a significant
role in establishing and overseeing the strategic
direction of Royal Precision as one of the world
leaders in golf equipment technology. As the
new head of Royal Precision management, he is
expected to enhance Royal Precision’s ability
to supply original equipment manufacturers with
innovative high-performance steel shafts.
“I am excited to lead Royal Precision’s
senior management team in our efforts to provide
value-added golf shafts that offer tour-validated
high performance,” says Johnston, who was
a co-founder of Royal Precision in 1996. “We
have made a significant investment in enhancing
our manufacturing capabilities and, as these
improvements are fully implemented, our quality
and delivery will soon match the performance
of our premium products. Now and for the future,
our main focus will be on quality, innovation
and exceeding the customers’ expectations.”
Royal Precision is best known for its design
and manufacture of premium Rifle steel shafts,
which are played by a significant number of the
most successful professional golfers, including
three of the world’s Top Five ranked players.
Only Rifle steel shafts offer four unique technologies
that culminate in high-performance steel shaft
designs that are far more advanced than the bulk
of steel shafts on the market today.
“It has never been Royal Precision’s
goal to be the largest shaft manufacturer by
volume,” says
Johnston. “Our goal is not quantity, it’s
quality. Our Rifle-branded steel shafts are the
world’s leading premium steel shafts and
golfers around the world have consistently preferred
our shafts for feel, consistency and performance.”
Johnston succeeds John Lauchnor whose accomplishments
include the consolidation of the Royal Precision’s
facilities in Arizona and Connecticut and the
restructuring of the business. Lauchnor is leaving
to pursue other business interests.
For more information on Royal Precision and Royal
Precision products, visit the web site at www.royalprecision.com.
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