JACKSON HOLE, Wyo. – Royal Associates, Inc., 100 percent owner of Royal Precision, today reports that it is seeking strategic alternatives to increase shareholder value. Royal Precision has substantially completed its plan to increase productivity and anticipates increased efficiencies and greater margins.

“We have owned Royal Precision for 10 years and now we believe it may be time for others to participate in implementing, and sharing in the results of, the new growth strategy,” says Dick Johnston, chairman of the board of Royal Associates, who notes that Royal Associates will be reviewing all of options, including sale, merger or the involvement of other partners. “We will continue to pursue that which offers the best return to our shareholders.”

Royal Precision, Inc. is a leading designer, manufacturer and distributor of high-quality, innovative golf club shafts, including the Rifle family of steel golf shafts. America’s first steel shaft manufacturer, Royal Precision has repeatedly set benchmarks for the golf industry with a long tradition of innovation. Engineering breakthroughs such as Frequency Matching™, MicroTaper® step geometry, Flighted Technology™ and Rifle Stepless designs have permeated through the golf industry as other shaft manufacturers attempt to duplicate Royal Precision’s research. With other innovations such as internal shaft ‘Rifling,’ Energy Inertia Curve Technology and amorphous material engineering continue to revolutionize golf shaft performance.

For more information on Royal Precision or Royal Precision products, call 800-811-2795 or visit www.royalprecision.com.

Media contant: Richard P. Johnston, Royal Associates Chairman of the Board, 520.907.5410.