SST PURE® Shaft Alignment Technology Sets Tour Earnings Record


	2007-12-04 - SST PURE® Shaft Alignment Technology Sets Tour Earnings Record
MIAMI — Strategic Shaft Technologies, LLC, makers of the patented SST PURE® Shaft Alignment System, announces it finished the 2007 PGA TOUR season with a record-setting year. The results are a staggering success, including 21 PGA Tour victories, two major championships, the Canadian Open and for the second consecutive year, the Order of Merit. Total earnings reached over $94 million, surpassing the 2006 mark by $24 million. Celebrating its eighth consecutive year on the PGA Tour, SST PURE® shaft alignment technology was used by more players than ever before and the company expanded its Tour reach with a year-long presence on the Nationwide Tour for the first time. SST Tour vans also participated in selected LPGA and European Tour events. In the overall Top 10 categories, SST dominated. A total of 10 players were in the Top 10 Finishes list (some were tied for seventh place); in Driving Accuracy, four of the Top Five places went to players using PURE® alignment, including a sweep of the 1-2-3 spots. This key category effectively demonstrates SST’s ability to improve ball flight by making the shaft perform at its optimal best, resulting in straighter and more consistent shots. In the Par 3 Birdie or Better Category, two of the Top Three players used PURE® aligned shafts. In the Official World Golf Ranking for the year, eight of the 11 top players all used shafts that were PURE® aligned. This unprecedented success made PURE® technology the most successful shaft performance enhancement tool in professional golf. SST PURE® Shaft Alignment is now used by more than 200 players on the PGA and European Tour and is available to recreational golfers of all skill levels through a network of custom clubmakers and manufacturers throughout North America, Europe and Australia. “It’s been an awesome year to be on Tour with so many players using PURE® alignment,” said Arnie Cunningham, SST’s longtime PGA Tour rep. “I have been on Tour working alongside the top players for the better part of 20 years now and it’s impressive to have players tell me how SST PURE® alignment has made a positive difference to their ball striking ability. The comment I hear most often is that PUREing® golf shafts eliminates one variable that a player does not have to worry about. He or she can focus on their game and not have to wonder if the logo-up position or (random) factory-installed shaft position may in fact be inadvertently inducing a hook or slice.” Using proprietary computer software and sensitive data-acquisition sensors, the SST PURE® shaft alignment process analyzes the structural irregularities that exist to some degree in every golf shaft and locates the shaft's most stable orientation. By assembling the club with the shaft in its SST PURE® orientation, off-line bending and twisting of the shaft are minimized and impact repeatability on the center of the clubface by the golfer improves by up to 51 percent. The process can be performed on existing clubs, new clubs or new shafts — steel or graphite — from all major manufacturers. “We’ve always appreciated the tremendous support the Tour players on all of the various Tours have given SST PURE over the years and we derive considerable satisfaction in seeing these players go out and do so well week after week,” commented SST founder Dick Weiss. “Recreational golfers live to play golf, while Tour players play golf to make a living and they count on having the best tools in their hands to do so. We are greatly honored to have contributed in part to their success and we look forward to another record year in 2008 as SST continues to spread its word.” For more information or to locate a licensee near you, please visit the SST PURE website at www.sstpure.com. SST will be at booth #4401 at the 2008 PGA Show in Orlando, Fla., which will be held Jan. 17-19. SST will also be participating at the upcoming Professional Clubfitters Society Golf Equipment Technology Conference in Palm Harbor, Fla., from Jan. 12-15 and the upcoming International Clubfitters & Clubmakers Organization Conference in Columbus, Ga., on Dec. 10-12. Media Contact: Gary Sheppard (817) 966-0908 gary@sstpure.com SST PURE® and SST PUREd® are registered trademarks of Strategic Shafts Technologies, LC, Miami, Florida
Headquartered in Miami, Strategic Shaft Technologies, LC, was founded by clubmaker Dick Weiss, who was the creator of the SST PURE® process. The patented SST PURE process of club assembly — deemed in compliance with USGA standards — locates each shaft’s irregularities and aligns the shaft to neutralize them, so that each club bends in the direction it should ˜ straight down the target line. Upon having his shafts SST PURE aligned, a player receives a personalized computer printout confirming the process and an SST PURE shaft label for every shaft that has been PUREd. The SST PURE process of golf shaft alignment is available at SST PURE licensees around the United States and internationally. For more information, call 813-759-6708 or visit the SST website at www.sstpure.com. 2003© Strategic Shaft Technologies, LC. All rights reserved.

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