ClubmakingWIRE - UST Golf Shaft Archive


	2005-06-03 - UST Unleashes New Proforce V2 — The Tour’s Hottest Prototype
FORT WORTH, Texas — June 1, 2005 — Garnering two professional victories and numerous Top 10 finishes as a Tour prototype, the all-new Proforce® V2 by United Sports Technologies® (UST) has created more ‘buzz’ on Tour than any graphite shaft since the original Proforce won the Masters. Today, UST is proud to announce the V2 graphite shaft is available to golfers and custom clubmakers worldwide. The new Proforce V2 is an incredibly powerful, super low-torque golf shaft that masterfully balances torque, weight, spin and launch angle. The result is a high-performance graphite shaft that offers higher launch angles, increased ball speed with less spin for a tighter shot pattern. “With wins on the PGA and European Tours already, daily inquiries from players and customers on the new V2 has been nothing short of incredible, so we’re very excited about the official introduction of the Proforce V2 to golfers and clubfitters everywhere,” says Gene Simpson, vice president of sales and marketing for UST. “The V2 incorporates all of our advanced technologies, and it is the most extraordinary graphite shaft in golf today. The end result is super low-torque horsepower shaft that increases ball speed for all golfers.” RESEARCH AND DESIGN One of the performance-enhancing characteristics of the new Proforce V2 is its low torque design – the 75-gram model features 2.2 degrees of torque as compared to the classic Proforce Gold 75 at 3.4 degrees – which is optimized in each V2 model to work with today’s 400cc to 460cc driver heads. The trend in larger driver and fairway wood heads has increased hit-ability for many golfers, but in most of these larger heads, the head’s center of gravity (CG) has been moved further away from the center line of the shaft, a design factor which places more stress and causes more twisting on the shaft. The V2’s low torque design provides the power and control needed for today’s 400cc to 460cc heads. Also, because the low-torque V2 prevents clubheads from twisting open on impact, the V2 limits the amount of back spin imparted onto the ball, thus transferring more energy at impact. In addition to its low-torque design, the new Proforce V2 is an overall more flexible shaft, featuring a more flexible tip section for better feel. With shafts that are too stiff, a player loses feel as the shaft becomes ‘boardy’ and harsh feeling. “The flex engineering of the V2 creates a more sensitive feel, yet the real benefit is the shaft’s ability to generate more power and distance,” added Don Rahrig, vice president of engineering for UST. “The shaft’s tip section has been optimized as well with more flexibility than the original Proforce Gold. The result is increased ball speed and a higher ball launch which is another key to increasing distance.” UST is well-known for its revolutionary ‘hoop strength’ technology, and the new Proforce V2 incorporates that sophisticated engineering as well. Using a high modulus material lay up (or 90-degree material design) made famous in UST’s IROD and ACCRA® technology, the V2 utilizes the added hoop strength to help the shaft recover faster when loaded or flexed. Combining the hoop strength design with lower torque engineering and enhanced flexibility, the new V2 provides stability and consistency which is unparalleled in golf today. ON TOUR During the weeks in which professional golfers played the Proforce V2 graphite shaft as a prototype, the V2 turned heads with numerous Top 10 finishes and then rocked the golf industry ‘insiders’ with a dramatic victory at the Nissan Open in Pacific Palisades, Calif. The Tour buzz became near-deafening when the V2 prototype followed up its PGA Tour victory by winning the Johnnie Walker Classic on the European Tour at Pine Valley Golf Resort and Country Club in Beijing. The Proforce V2 made its debut on Tour late February with three shafts in play. To date, there are 15 to 20 models in play on any given week and that number continues to climb as word is quickly spreading. “We have taken our most advanced technologies and produced the highest-quality shaft in golf today,” says Shawn Mullin, PGA Tour manager for UST. “The new Proforce V2 is made to the tightest of Tour tolerances. Professional golfers and OEM club-fitters insist on the most consistently manufactured products, and the V2 meets the exact flexes and weight specifications sought by the best players in the world.” AVAILABILITY Proforce V2 graphite shafts are now available in 55-, 65-, 75-, 85- and 95-gram models at golf shops and component distributors around the world. From shaft weights that help optimize both distance and control to light weight models that enhance swing speed and distance, there is an optimum weight for every golfer. The Proforce V2 will carry a manufacturer’s suggested retail price of $90. ABOUT UST Headquartered in Fort Worth, Texas, UST operates four manufacturing facilities throughout the world and produces more than four million graphite shafts a year for original equipment manufacturers and custom clubmakers. For more information about UST, please visit our website at www.ustgolfshaft.com or call toll-free 800.277.0534. Media contact: Randy Stuart, UST sales and public relations manager, 281.250.8465, rstuart@ustgolfshaft.com
United Sports Technologies makes graphite golf shafts for golf consumers and many original equipment manufacturers, such as Nike, Tommy Armour, Sonartec, Wilson Sporting Goods, Hogan, Spalding, and many others. UST also produces and distributes such world-renown graphite shaft brands as Proforce, ACCRA, PURE Gold, IROD and Harmon Tour Design which are played in more than 100 tour events on the PGA, SPGA, Nationwide and European tours. Headquartered in Fort Worth, Texas, UST operates four manufacturing facilities throughout the world and produces more than four million graphite shafts a year for original equipment manufacturers and custom clubmakers. For more information about UST, please visit our website at www.ustgolfshaft.com. ©2004 United Sports Technologies. All rights reserved.

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